About Us, CALIDAD with Love

Founded in September 2025, CALIDAD with love is a conscious fashion and lifestyle platform rooted in the belief that quality, intention, and responsibility matter more than excess. We curate high-quality pre-loved and selected items, extending their life cycle while promoting mindful consumption and sustainable living.

CALIDAD stands for quality with purpose — where every item is chosen with care, every purchase is intentional, and every action reflects respect for people, resources, and impact.

 

The Founders

Iman N. AL khatib “Vision & Heart”

CALIDAD began as Iman’s personal answer to excess. Rooted in sustainability, minimalism, and social responsibility, she built the brand she wished existed, where quality outweighs quantity, and every purchase carry's purpose. Iman curates each piece, writes every message, and shapes the future of CALIDAD with intention.

 

Huda Farhat “Structure & Soul”

If Iman defines the vision, Huda designs the system. She transforms ideas into structure, shaping the customer journey, refining processes, and ensuring every detail aligns with the brand’s values. Huda is the operational backbone that makes CALIDAD seamless, sustainable, and scalable.

 

Together, they built CALIDAD because they believed in creating what is intentional, ethical, and true